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Analysis of Influencing Factor of Brand Competitiveness

Bing Hongyan

Strategic Study of CAE 2002, Volume 4, Issue 5, Pages 79-83

Abstract:

Transnational corporations carry out the global strategy, from product export, capital export to brandexport which relies on abundant capital and is guaranteed by the advanced technology, as a flag with brand,impacts greatly the national brand and gives it a severe challenge.Facing the foreign brand large-scale entering, the problem appears gradually that national brands arefactor of brand competitiveness.

Keywords： brand competitiveness influencing factor analysis countermeasure

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Development of Made in China Brand: Problems, Causes and Upgrade Strategies

Guo Zheng,Lin Zhongqin,Deng Ji and Wang Jinyu

Strategic Study of CAE 2015, Volume 17, Issue 7, Pages 63-62

Abstract: The change from “Chinese products”to “Chinese brand”is an inevitable way forinterviews, surveys, case studies, etc., this paper describes the overall situation and problems of Chinese brandAccording to the different roles played by the government and the enterprises in Chinese manufacturing brand

Keywords： made in China brand development quality safety innovation

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Development Strategies for the Quality and Brand of China’s Manufacturing Industry

Lin Zhongqin,Xi Lifeng,Jiang Jiadong,Guo Zheng,Liu Ying,Pan Ershun,Zhao Yixi and Li Yanting

Strategic Study of CAE 2017, Volume 19, Issue 3, Pages 20-28 doi: 10.15302/J-SSCAE-2017.03.004

Abstract: The concepts of improving quality and brand have become common sense in China's society.First, how should the manufacturing industry adapt its quality and brand to the requirements of the &These authors examine the new challenges confronting the quality and brand of China's manufacturingindustry, and propose action plans and policy suggestions for quality improvement and brand development

Keywords： manufacturing quality brand development strategy

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Research on Development Strategy for China’s Powerful Automobile Industry

Dong Yang,Xu Yanhua,Pang Tianshu and Zou Peng

Strategic Study of CAE 2018, Volume 20, Issue 1, Pages 37-44 doi: 10.15302/J-SSCAE-2018.01.006

Abstract:

As an important supporting industry of the national economy, the automobile industry has an important impact on the overall economic strength of the country. To cope with the scenario of motorized transformation, intelligent network connection, and operational mode innovation of the global automotive industry, a strategy for developing a powerful automobile industry in China is needed, as it will contribute toward improving the international competitiveness of China's automobile industry. Through an analysis of domestic and international automobile industries under the new revolution, in this work, we identify opportunities and existing problems of the domestic automobile industry, such as the development of a new energy automotive industry and intelligent networks in automobiles. By establishing a multilink development path that considers Chinese automobile local enterprises as main elements, we provide corresponding measures and suggestions for preparing a development strategy for China's automobile industry.

Keywords： automobile industry Chinese brand strategic power development path

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Comprehensive performance development of Geely self-owned models and CAE synergy optimization technologies

Men Yongxin,Tang Hui,Peng Hong,Zhu Zhenying and Yan Yonggui

Strategic Study of CAE 2014, Volume 16, Issue 1, Pages 23-35

Abstract: overall performance and design efficiency，and realize high-efficient development of Geely self-owned brand

Keywords： self-owned brand comprehensive performance CAE simulation optimization high-efficient development

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The Formation of the Improved Chinese Pressurized Water Reactor Technology—CPR1000

Pu Jilong

Strategic Study of CAE 2008, Volume 10, Issue 3, Pages 54-57

Abstract:

This paper introduces the formation of the Improved Chinese PWR technology—CPR1000 which is applied in Ling Ao Nuclear Power Station (Phase II) and Liaoning Hongyanhe Nuclear Power Station, and its key technological innovations.

Keywords： pressurized water reactor CPR1000 self-owned brand

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Building Chinese Brand Parts System to Consolidate the Foundation of Automobile Power

Li Kaiguo,Deng Xiaozhi,Shen Bin and Wu Shengnan

Strategic Study of CAE 2018, Volume 20, Issue 1, Pages 133-138 doi: 10.15302/J-SSCAE-2018.01.019

Abstract:

The automobile parts industry is the foundation of automobile power and is the main driving force promoting the development of the automobile industry. All automobile power countries have a strong parts industry. Now China is in a critical period of growing from a large automobile to automobile power, but it is difficult for the development of the parts industry to support the development of the automobile industry. Through the analysis of problems and opportunities for the development of China’s parts industry, we suggest building a complete independent parts system through strengthening the industrial base, expanding the scale of independent support, and cultivating leading companies to consolidate the development foundation and support the development of automobile power.

Keywords： automobile power component system independent suggestion